by http://webcomicname.com/ A couple of weeks ago we talked about advertising in class, more specifically about how in the case of Nike and United Colors of Benetton they took a stance on political issues in their advertisements. It's just one way that these brands are making themselves more prevalent in our lives. The conversation made me want to dig deeper into these brand identities and how they work and why they bother me so much. The point of brand identities is to give a certain brand a sort of persona. In the case of Nike and United Colors of Benetton, it could be said that the advertisement is done for honourable reasons: for calling attention to social issues. While that's cool and valid and all we have to remember that the goal, the bottom line, is always money. They are creating this type of "woke" socially aware image of their brand, which advertises directly to a certain demographic. According to BBC Nike's online sales grew by 31% after ...