Media Channels and Platforms

by  http://webcomicname.com/ A couple of weeks ago we talked about advertising in class, more specifically about how in the case of Nike and United Colors of Benetton they took a stance on political issues in their advertisements. It's just one way that these brands are making themselves more prevalent in our lives. The conversation made me want to dig deeper into these brand identities and how they work and why they bother me so much. The point of brand identities is to give a certain brand a sort of persona. In the case of Nike and United Colors of Benetton, it could be said that the advertisement is done for honourable reasons: for calling attention to social issues. While that's cool and valid and all we have to remember that the goal, the bottom line, is always money. They are creating this type of "woke" socially aware image of their brand, which advertises directly to a certain demographic. According to BBC Nike's online sales grew by 31% after ...

The Portal games have been a favorite of mine for a very long time. Valve released the first portal game in 2007 and the sequel in 2011. It's the series that I recommend to people who are interested in playing video games, but for whatever reason haven't started playing yet. They're not super long, the beginning is slow paced so there's time to grasp the controls, the characters are captivating and there's not a whole lot going on story-wise so it's easy to follow. They're also on sale constantly so buying them for three euros is not a huge investment. Plot  Here's the plot summarized as briefly as possible to the best of my ability, there are some spoilers so tread carefully: the player controls a character names Chell, a mute woman, whos' forced to complete different physical tests for an AI called GLaDOS. The first game has only these two characters. GLaDOS can only be heard through voice messages from a speaker system. Most o...

Here's a quick summary of who I am and where I'm from. Uhhh... please don't take this as an example of the quality of work I can produce 

Hello hello :)) I'm gonna use this first installment of this diary to kind of break down the way I use social media, both because I have coursework requirements to fill and because I haven't really spent that much time critically thinking about it. Also and it feels kind of nice to get these thoughts out. I have a problem with being overly critical of what I write, so since this blog isn't necessarily the most serious medium I'm just going to ramble here and see what the end result will be. Anyway, here we go, buckle up. I've never written a diary before. That's a lie. I made myself write three diary entries when I was like eight-ish and hated it, so I never did it again. In a way that ties into how I use social media today; often times it just kind of feels forced so I don't do it. I just don't post unless I have something super interesting going on, because I feel like nobody cares or nobody should care about whatever it is I'm doing most of th...